Compared with the discontinuation of digital products, sometimes the downline of software products is more memorable, its disappearance is forever, it is difficult to re-enact.
In the last month of 2018, the major sites opened the inventory model: Google’s annual search was full of positive energy, Instagram’s annual review showed trends, and YouTube’s annual review gained the most people’s step… Each website is summing up in its own way. However, for some products, 2018 has become their end.
Allo is another cannon in Google’s social attempts. At the Google I/O conference in 2016, Allo and Google Assistant released together and shouted the slogan “Smart Instant Messaging.” Its biggest feature is the integration of Google Assistant, AI assistant will combine your habits and chat content, give a few alternative responses. At that time, the concept of AI was just emerging, and such communication was very appealing.
Google Assistant brings together Google’s many capabilities and puts it into the communications software, making it the most intimate smart assistant. This idea is very advanced. To make a comparison, WeChat puts the applet into the chat conversation and expands its capabilities. In Allo, Google Assistant helps you to complete various needs, check the air ticket, watch the weather, and set the alarm clock. .
In addition to smart assistants, there are many interesting places in Allo. Press and hold the send button to slide up and down to adjust the text size. You can also directly perform image graffiti and send emoticons. Of course, these innovations can’t shake the social relationship chain that Facebook and WeChat have accumulated for many years. Like its predecessors, Allo’s social attempts ended in failure. Google has suspended the development of Allo and is focusing on the “Chat” project based on RCS services. In March 2019, Allo will officially stop serving.
Path is an application that focuses on private socialization. Unlike open Facebook and Twitter, Path wants to keep your social relationships in a small area. You can share photos in this relatively safe range without worrying about privacy leaks. Social relationships are becoming more and more complex, and many people become unwilling to share. Path is just to solve this problem
Path is an application that focuses on private socialization. Unlike open Facebook and Twitter, Path wants to keep your social relationships in a small area. You can share photos in this relatively safe range without worrying about privacy leaks. Social relationships are becoming more and more complex, and many people become unwilling to share. Path is just to solve this problem.
The earliest Path 1.0 can only share some photos. From 2.0, it has added information such as location, video, sleep, etc. It is from this version that the friend limit has become 150 people, and the product is highly praised. Due to the nature of private social interaction, the interaction between friends is very frequent, and you can like and comment on the status of others. So version 3.0 added a private chat feature, and an expression store like LINE, for commercialization.
The founder of Path is a former Facebook executive, and perhaps this experience has taught him the need for private social networking. When Path became more and more popular, the old clubs Facebook and Twitter all felt the crisis, and the products that imitated Path continued to appear. In April 2013, Facebook cut off Path’s access to the social relationship chain. Without this friend import function, Path can only find friends by email or phone.
The path of friend import was cut off, the commercialization attempt was blocked, and the instant messaging tools that the main acquaintances socialized in the market increased, and Path became less popular. In 2015, Path was acquired by Kakao Corporation of Korea. In September this year, Path officially announced that it will stop service on October 18, 2018.
Arrest is an independent music community that has been in operation for more than a decade. In 2014, the company was arrested in the form of an app. In the case of almost no promotion, it reached a million downloads in half a year. It’s hard to imagine seeing the way you are arrested. This is actually an “old” music community.
The reason why the arrest of the net has always been small and beautiful is related to its own choice. For many years it has only accepted user investment and relied on volunteer teams to produce content. The featured song list is the most attractive place to be arrested. It focuses on niche independent music and tries to let users hear some excellent music that is not often heard. You can also take a look at interviews with independent musicians, singles, and more.
Of course, it is difficult to maintain the operation of the song list as an important asset. After the arrest, it also made an attempt to make offline space. However, it still chose to accept user crowdfunding, and it was incompatible with commercialization and formalization. The attempt of offline space ended in failure. In December of this year, the arrest was inaccessible because the server expired.
Unlike the website described above, Tumblr has no signs of disappearing, but in the eyes of many people, it is “dead.” This light blog community is known for its openness, allowing the emergence of adult content. But in November of this year, Tumblr suddenly got off the App Store because it touched child pornography. Since the boundaries of adult content were difficult to determine, Tumblr decided to remove all adult content.
After December 17, Tumblr banned all adult pornography from being uploaded to its platform, and existing pornographic content will be flagged and cleaned up.
In fact, compared to the discontinuation of digital products, sometimes the downline of software products is more memorable. Because its disappearance is forever, it is difficult to re-enact. Therefore, we will pay attention to these interesting products for a long time, and try our best to observe and record them during its life cycle. No one can decide on the future. In 2019, we will welcome the resurrection of some ancient products: Winamp, the player of the 1990s, and Vine, the originator of the short video. Just in the new market environment, that is another story.