YouTube is developing a short format video feature called Shorts that is closely linked to TikTok.
The company plans to release this feature later this year.
Social media conglomerates have closely watched TikTok’s growth, but YouTube is the first service to challenge directly.
YouTube is developing a short video feature called Shorts, a short short video feature with TikTok, a Chinese video sharing app that has grown in popularity in recent months.
This feature in the YouTube mobile app allows users to link videos to YouTube’s music library to create videos similar to TikTok’s. The company plans to release this feature later this year.
A YouTube spokesperson declined to comment. News about the shorts feature was first reported by information.
Social media conglomerates such as Facebook, Instagram, and Snapchat are closely monitoring TikTok’s growth, but YouTube is the first service that directly challenges it.
In a recent interview with NBC News’ Byers Market Podcast, which will be aired later this month, YouTube CEO Susan Wojcicki admitted that the company was considering a transition to a shorter format video feature.
Wojcicki said, “Really, a short format video like 15 seconds is really interesting and a good place to think.
″ I actually introduced the story on YouTube and watched the producers actually participate in the story. ” “This is an example of short form content. So, in fact, we will continue to innovate to the size of all other formats, including videos in short format. ”