According to reports, Xiaomi CEO Lei Jun said in public activities that Xiaomi’s overseas revenue in the third quarter of this year surged 112.7% year-on-year, accounting for 43.9% of total revenue. It can be seen that Xiaomi is very strong in overseas markets, and the Indian market is particularly outstanding.
According to Indian media reports, China’s smart phone brand Xiaomi has only landed in India for four years, and its annual revenue has reached nearly 230 billion rupees, making it the fastest growing consumer electronics company in the Indian market.
Some time ago, Xiaomi India Branch announced the next step, which will open 500 Xiaomi homes at the same time. In the future, Xiaomi is expected to enter the home appliance market in the Indian market, selling water purifiers, purifiers, washing machines and other products.
Nail Technology believes that the current practice of Xiaomi is very wise, offline store is a good way to let consumers touch the product, Xiaomi is in the forefront of the Indian market. However, as brands such as OPPO, vivo and Huawei have entered the Indian market and increased their efforts, Xiaomi still needs to face the challenges of Chinese brands in the Indian market.
For example, according to Counterpoint’s data, the share of vivo in the third quarter reached 10%, ranking behind Xiaomi and Samsung, ranking third in the Indian market. In the fiscal year ending March 2018, vivo’s revenue in the Indian market increased by 78%, achieving a major leap of 100 billion rupees.
With the reduction of the demographic dividend and the intensification of brand competition, it is worth waiting for Xiaomi to cope with the challenges at home and abroad.