Recently, the World Brand Lab announced the list of “Top 500 World Brands” in 2018, of which 38 brands were selected in the top 500 in China.
Specifically, the top 10 brands in the world’s top 500 are Amazon, Google, Apple, Microsoft, AT&T, Mercedes-Benz, Coca-Cola, Nike, Toyota and McDonald’s . Among them, there are 9 American brands and 1 Japanese brand.
China has 38 companies including Moutai, Tsingtao Brewery, Wuliangye, Bank of China, State Grid, Tencent, Haier, Huawei, Sinochem, Air China, and TSMC.
As for the countries with the most brands, the first place is undoubtedly the United States, with 233 brands selected, France and the United Kingdom ranked second and third, followed by Japan, China, Switzerland and Italy.
It should be noted that the “Top 500” of the World Brand Lab is different from the common Fortune 500. The selection of the World Brand Lab focuses on the brand influence and profitability of the company.