Apple is developing a new application for AR (Augmented Reality) codenamed Gobi. The app will interact with labels with QR codes to present AR data on the iPhone screen and Will be one of the new features of iOS 14 that is expected to be released for developers to test in the middle of this year.
The Gobi application (still just a code name) will allow users to scan QR codes that are hung with various products. To get more information through AR experience, sources have found evidence that Apple has begun testing with Apple Store retailers, including Starbucks coffee shops.
In the future, Apple will release an API or SDK for third-party companies to use. To enable their products to work with the Gobi app