iOS 14.5 brought App Tracking Transparency (ATT), a new system function that helps users choose not to track unwanted ads.According to AppleInsider , iOS 14.5 by default automatically obscures a user’s advertiser identity (IDFA), preventing apps from tracking their movements in other and online apps. Apple has allowed users to disable forms of tracking with the “Allow Apps to Request to Track” option in previous iOS versions, but this feature has been buried deep in the Settings. iOS 14.5 now made it more convenient to use the app setup process.When a new app is installed, a dialog containing two options “Ask App Not to Track” and “Allow” will appear, providing a section for the developer to explain how it uses human data. Use, whether it’s for ad tracking, app personalization, internal metrics gathering or some other purpose.
Users can either issue a general ban or reverse the decision to allow ad tracking by navigating to Privacy> Tracking in the Settings section. By enabling the “Allow Apps to Request to Track” button that appears at the top of the Settings screen, users can enable or disable IDFA tracking across the entire operating system. Disabling this option will also limit the pop-ups, which are annoying for those who typically download and use more than a few apps per day. Additionally, iOS 14.5 allows detailed control over tracking permissions. In the same privacy settings menu, users can switch tracking controls for individual apps that have been granted IDFA access at the same time.